The questions that matter most in the early and middle stages of building.
What customers are actually trying to accomplish, where the current system quietly fails them, and which metrics might be making the team feel good while hiding the real problem.
This comes out of building Modalyst from zero to a marketplace serving more than a million merchants, then operating at a much larger scale inside Wix after its acquisition in 2021, leading dropshipping and print-on-demand. I've made the early mistakes and the scaled-up versions of the same mistakes, and I'm most useful to teams navigating that same terrain now — including the AI-enabled product work behind a U.S. patent I co-hold for AI-driven personalization.
Advisory
I take on a limited number of advisory relationships with founders and small leadership teams, typically around:
- Marketplace and two-sided growth strategy
- Diagnosing whether growth metrics reflect real customer outcomes
- AI-enabled product strategy, particularly in ecommerce and marketplace contexts
- Operating discipline as a company scales past founder-led decision-making
- Product and go-to-market decisions in ecommerce, SaaS, and AI-enabled products
Speaking
I speak on marketplace building, scaling from founder-led to team-led decision-making, and the judgment calls behind product and growth decisions, drawing on both the founder and operator sides of that experience, including what it took to ship AI-driven personalization at scale inside a public company.